Maya AI Coach · Comparison
Maya vs Simple: coach or fasting assistant?
Last updated: July 16, 2026
For women over 35 who want an actual coach rather than a fasting tracker, Maya offers voice conversations, permanent memory, and an adaptive plan for $9/month. Simple is a budget intermittent-fasting app whose AI assistant Avo answers questions and scans meal photos, with annual deals often under $5/month.
Maya vs Simple at a glance
Price
Maya: $9/mo, $19/quarter, or $89/yr
Simple: About $15/mo monthly, about $9.99/mo on a 3-month plan; annual promos often under $5/mo (roughly $50-$60/yr). Limited free tier
What it is
Maya: A named AI coach for women 35+: real-time voice conversations, permanent memory, and a weekly plan that adjusts after each coaching session.
Simple: An intermittent-fasting tracker with an AI assistant (Avo), photo food scanning (Avo Vision), and daily check-ins
Coach or tool?
Maya: A coach. One persona (Maya) who talks with you, not a logging tool
Simple: An assistant inside a tracker: Avo answers questions and nudges; the fasting timer is the core product
Voice
Maya: Yes. Real-time voice conversations, plus text chat
Simple: No real-time voice coaching
Memory
Maya: Yes. Permanent memory of your history, preferences, and past conversations
Simple: Context inside the app's tracking data; not a permanent coaching relationship
Adaptive plan
Maya: Yes. A rolling weekly plan across 8 lifestyle areas that updates after coaching sessions
Simple: Template fasting protocols and daily actions from Avo
Food logging
Maya: No calorie counting or food database. Maya coaches habits, not numbers
Simple: Yes: Avo Vision photo scanning, meal and hydration logging
Free tier
Maya: Free quiz + personalized plan preview before you pay. Cancel anytime
Simple: Yes: basic tracking plus 2 free Avo replies per day
The core difference: who owns your plan?
Simple is a very good intermittent-fasting tracker. Avo, its AI assistant, answers nutrition questions, scans meal photos, and sends daily check-ins. But Avo is reactive: it responds when you ask, inside a product whose backbone is the fasting timer.
Maya owns the whole coaching relationship. You talk (literally, by voice) with one coach who remembers every conversation and adjusts your weekly plan after each session. Fasting may or may not be part of your plan; the plan follows you, not a protocol. Not another tracker. An actual coach who talks, remembers, and adjusts your plan.
Price, honestly compared
Simple is one of the cheapest paid options in the category: about $15 month-to-month, about $9.99/month on a quarterly plan, and annual promotions that often land under $5/month. Note that Simple uses variable quiz-based pricing, so the number you see can differ by device and promotion.
Maya is $9/month, $19 per quarter (1 month free vs monthly), or $89 per year (2 months free vs monthly), with a free quiz and plan preview first. On annual pricing Simple is usually cheaper; the difference is what you get: a fasting toolset vs a coach.
When the timer isn't the problem
Simple is organized around the fasting window: open the app, start the timer, log meals and water, ask Avo a question when something comes up. On a good week, that structure is genuinely enough.
The hard weeks are the reason coaching exists. When sleep goes sideways or stress eating shows up at 9pm, a timer has nothing to say. Maya does: she remembers what derailed you last week, adjusts this week's plan accordingly, and talks you through the moment itself, by voice if you want.
What coaching with Maya actually looks like
Screenshots from the real app. This is the difference between logging into a tool and having someone in your corner: a coach who talks, remembers, and keeps your plan honest.
Where Maya wins
- A real coaching relationship: proactive sessions, not just answers when you ask
- Real-time voice conversations (Avo is text-based)
- Permanent memory across every conversation
- A weekly plan that adapts after sessions instead of fixed fasting protocols
- Built specifically for women 35+, where hormonal and life-stage context matters
Where Simple wins
- Annual price: Simple's yearly promos (often under $5/mo) undercut Maya
- A genuinely useful free tier (basic tracking plus limited Avo replies)
- Photo food scanning (Avo Vision) for quick logging, which Maya does not do
- Purpose-built fasting tools if intermittent fasting is specifically what you want
The verdict
Choose Simple if you specifically want intermittent fasting with a cheap annual price, quick photo logging, and an assistant for questions.
Choose Maya if you want a coach who leads: talks with you by voice, remembers your story, and reshapes your plan as your weeks actually go. Take the free quiz and compare the plan you get before spending anything.
Frequently asked questions
Is Simple's Avo a real AI coach?
Avo is an AI assistant: it answers questions, scans meal photos, and sends check-ins inside Simple's fasting tracker. It is helpful, but it does not hold voice conversations, keep a permanent memory of your life, or restructure your plan after coaching sessions the way Maya does.
Is Maya or Simple cheaper?
On annual plans, Simple is usually cheaper (promos often land under $5/month vs Maya's $89/year, about $7.40/month). Month-to-month, Maya is cheaper: $9 vs about $15. Simple also uses variable pricing, so your quoted price may differ.
Do I have to do intermittent fasting with Maya?
No. Maya builds a plan around your habits, schedule, and preferences across 8 lifestyle areas. Fasting can be part of it if it suits you, but it is never a requirement. Simple, by design, centers everything on the fasting window.
Does an AI weight loss coach actually work?
AI coaching helps most with consistency: it is available 24/7, does not judge, and keeps your plan realistic week to week. Maya coaches behavior and habits; it is not medical care and makes no medical claims. For medical conditions, see a clinician.
Which app is better for women over 35?
Maya is built for women 35+ specifically; its coaching sessions and plan areas reflect that life stage. Simple is a general-audience fasting app. If you want your context understood by default, that is the difference you will feel first.
Can I try both before paying?
Yes. Simple has a free tier with limited Avo replies. Maya's quiz and personalized plan preview are free, and paid plans start at $9/month with no long commitment, cancel anytime.
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